Lecture Week 4

Summary

The Static and Kinetic Screen

Module 1: Play, Experience, Design

Interactive design can be summed up as:

• What they do
• What they look like
• What they look like they do
• The experience of using them

Static graphic composition is relative to eye-tracking.

Reflection

Being able to relate principles of static composition and visual hierarchy to contemporary definitions of interactive design are very important elements that a designer needs to put in consideration. Understanding what the design does, what it looks like, what it will do and the experience gained by using it are questions the designer needs to answer so that the final design can be effective and efficient for the user.

Summary

Module 2: Using What You Know

Static Composition and Visual Hierarchy

We have related the static compositional approaches and methods of:

• Point of Interest
• Contrast
• Tone
• Scale
• Colour
• Typography

As defined by Andy Polaine’s, interactive design is “making complicated (static) things easier and more pleasurable to use”.

Reflection

The static compositional approaches and methods are very important elements towards anything in interactive design, the designer needs to be able to understand and process the elements and information that they gather. The approaches and methods of point of interest, contrast, tone, scale, colour and typography are very important elements that bring the design the attention it needs.